The gold tree.
With initials designed by Austin O. Spare and cut in wood by W. Quick. Published 1917
The Gold Tree is a short story written by Sir John Collings Squire, in which he describes in detail an imagined bookshop that appears frequently in his dreams. It can be viewed and read here: https://archive.org/stream/goldtreewithinit00squiuoft#page/n5/mode/2up
From 1919 to 1934, Squire was the editor of the monthly periodical, the London Mercury. It showcased the work of the Georgian poets and was an important outlet for new writers.
Squire was not exactly a popular character..
Virginia Woolf wrote that Squire was “more repulsive than words can express, and malignant into the bargain”. […] Eliot attacked Squire repeatedly, at one point describing him as a critic “whose solemn trifling fascinates multitudes”. […] Eliot also acknowledged that Squire wielded a lot of power; because of Squire’s skill as a journalist, his success would be modernism’s disaster. Eliot wrote: “If he succeeds, it will be impossible to get anything good published”.
Squire is in any case generally credited with the one-liner “I am not so think as you drunk I am”.
Austin O Spare provided the design for the Illustrations, which were then cut by W. Quick.